If you know anything about college sports, you probably know that Duke is the team that so many people love to hate. I don’t know why — does anyone? — but even I am aware of the animosity.
So the Indianapolis Star decided to do a story about the Duke-hate, and to illustrate the story, which ran big on the front of their sports section, they chose a picture of the Duke coach. And then, they defaced it with a ballpoint pen, printing a paper that looked like someone had drawn on it before it reached your mailbox.
Here’s what it looked like — for the first 30,000 copies, before someone got nervous and pulled the illustration in favour of a non-doctored photo.

The concept, I think, is incredibly creative, even if the execution is a little flawed. There’s a great discussion going on over on Charles Apple’s blog, which points out that, yes, it’s juvenile, but so are the feelings involved in sports rivalries.
Apple, himself an influential newspaper designer, also says that he would have toned down the image a little bit — he doesn’t think the long hair works, he thinks the bulls-eye is “ominous” and he would have added the image of a pen laying in the bottom of the story.
But overall, as he tweeted, he likes the idea.
Unfortunately, not everyone does. The coach, who one would assume might have developed some thicker skin, says he didn’t like his grandkids seeing it. And the newspaper management is falling all over themselves to backpedal — perhaps if they’d used Duke’s Blue Devil mascot, instead, they suggest, it would have been okay.
I’m not sure I buy that — the coach is a public figure, and ridiculing him is probably fair game.
Is the illustration appropriate for every newspaper, everywhere? Absolutely not. But I love that the Indianapolis Star is taking some risks, and doing something different.
Actual printed newspapers are staid and conservative by nature. But shaking up the design a little bit like this once in a while is a great idea.