Who remembers Groove Armada? You know, UK electronica band from the 90s? I came to know them when Fatboy Slim did a remix of their song “I see you Baby” with a really memorable video.
After that, they pretty much dropped off my radar. I don’t tend to listen to that kind of music, so I stopped paying attention, but they’ve been consistently making music for the last 12 years.
They’re just coming out with a new album, and I came across a fantastic video for their song “History.” The video was supposed to be thirty seconds, but the creators, the Dawson Bros. went a little out of hand.
From the youtube description:
Groove Armada’s people asked us to make a thirty second viral advert for their new album. But we got carried away and ended up making a street dance film instead. We f*cking love street dance.
We hope you like it, but above all… we hope Groove Armada’s accounts department will still pay us.
And here it is. Pure awesomeness. And a great song, too.