I’ll keep this brief, but there’s a good rundown of web-writing basics over on the AIGA website.
I don’t agree with everything, but there’s a lot of really thoughtful information in the essay. If you’re blogging — even if you’re just making posts on Facebook — you could probably be doing it better. I sure could.
Check it out:
This medium has led me to develop a different way of writing—tighter, simpler, more transparent. The results, I believe, are greater clarity and persuasiveness, and a speedier, more user-friendly read. … The novelty of the web, on the other hand, made me question every move. During my first few years, I treasured the free online advice offered by Jakob Nielsen and other pioneering web specialists. I became fascinated by theories about how users absorb information online. Everyone seemed to agree that the web user was, above all, impatient.



