
I’m not sure what this mother was thinking when she took her kid to American Apparel. Surely she’s aware that their ads are near-pornographic — and in fact are inspired by vintage porn?
But I gotta say she probably didn’t expect to have actual pornography shoved in her face, by merely flipping through a magazine that was on display.
Then again, the magazine was called BUTT. Maybe this mother was just not thinking her actions completely through on that day.
That aside, I also found this in-depth and fascinating tale of a visit to the American Apparel factory recently. Think what you will about their style (wretched), their advertising (nauseating), their founder (creepy) or their attitude (pretentious) but you have to admit that the writer, Kevin Meyer, has a point:
This is a $500 million manufacturer of t-shirts, underwear, and the like. Typically low margin products, the kind of thing that usually comes from Asian and Central American sweatshops.
But not at American Apparel. This company makes over 1 million articles of clothing per week, from their one factory in Los Angeles and they grew 40% this year. They pay their 5,000-person workforce significantly above minimum wage (average is $12-$15 per hour), give them full subsidized benefits (such as high quality health care insurance for $8 per week), and they turn a profit.
This should embarrass the heck out of any executive who thinks he has to outsource in order to find effective labor. Or at least call into question his fundamental competence as a leader. If American Apparel can manufacture low margin clothing efficiently enough to beat the sweatshops (in California no less), then anyone should be able to. If they try hard enough.
Lots more interesting insights from his visit to the factory.
And, if you have been listening to the right kind of news lately, you’ll know that the company’s founder is accused of being essentially really weird and creepy, in a sexual way, and is being sued. Think SNL blew their load on Palin? Check it here (seriously, green manties!) and be sure to watch to the end.
(By the way, the image above, of an American Apparel in Winnipeg, I found by a photographer named Bryan Scott. He’s got a fantastic set of Winnipeg and Manitoba pics up on his website, plus lots of interesting commentary. It’s at winnipeglovehate.com. Check it out!)