
… because Santa is a responsible drinker!
The translation, at least how it’s phrased on the Vintage Ads LiveJournal page, goes like this:
I look like Santa because you’ve had too much to drink. It’s only October. If you drink, be considerate of the other passengers.
One of the commenters at LiveJournal calls him “The World’s Most Interesting Santa,” which made me lol, but it is supposedly a “manners” poster in the Tokyo subway.
Normally, I abhor both the overcommercialization and overSantafication of Christmas, as well as the nanny-state finger-waggery of polite society posters, but this one combines both of those into a delightful package, wraps it up with humour, and doesn’t scold you for having too much to drink, just reminds you that not everyone else has.
Now, time to start thinking about whether Santa would prefer whisky or wine left out for him this Dec. 24.
(via BoingBoing)