Coors Light once again saves you from actually touching your beer

 Posted by on 11 May 2010  Modern Life
May 112010
 

First it was the “Cold Certified” bottle, in which the label changed colour when it was sufficiently cold enough, and now Coors has made another leap in cold innovation.

Enter the “Cold Activation Window.” It’s a little window in the box that turns transparent when the beer is cold enough.

I, like most people, don’t want warm beer. But seriously, when did touching the bottle not become good enough? Or just putting in the freezer for five minutes? Yes, it’s good for when you’re at the vendor and you know what was just put in the cooler, but come on, you’re not drinking the beer the moment you step outside.

Instead of focusing all of their energy on ways for you to see that your beer is cold, maybe they should focus on making it taste decent — more like Coors Original, which is great (but you can’t get in Canada).

(via Geekologie)

Amy Breen

  • http://patrickjohanneson.com/ Pat J

    Perhaps their next innovation will be a system whereby the Coors Light is automatically chilled to an ideal 4°C, opened, decanted into a special stein, then poured by a robot into a toilet, which is then flushed. That way you don’t need to even drink it.

    And the next step from there, of course, is to give the robot a driver’s license, a car, and your credit card, so it can go to the store and buy the beer for you too.

    O brave new world, that has such wonders in’t!