Design for people — an open-source toolkit

Wne you’re designing something, whether it’s a logo, a chair or a business strategy, it’s very tempting to do something because it’s ‘cool’ or ‘interesting.’ I fall victim to the ‘interesting’ curse a lot.

But it’s important to realize that you’re designing not just something, but something that someone will use. You have to keep that person in mind — the so-called ‘end user.’

This goes for a logo, a chair and a business strategy.

To help keep designers on track to get the best out of their human-centred design, the people at Ideo, have created an open-source toolkit that you can download free of charge on their website.

I think that’s a great idea. Here’s an intro video that shows how they put it to use designing stuff for farmers in the developing world:

Kudos!