Comments on: Toshiba’s new, “innovative” ad was, shall we say “more than inspired” by an art project http://www.absurdintellectual.com/2009/11/30/toshibas-new-innovative-ad-was-shall-we-say-more-than-inspired-by-an-art-project/ ... since 'aught-eight. Sun, 11 Dec 2011 21:33:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Grant Hamilton http://www.absurdintellectual.com/2009/11/30/toshibas-new-innovative-ad-was-shall-we-say-more-than-inspired-by-an-art-project/comment-page-1/#comment-4700 Grant Hamilton Mon, 30 Nov 2009 18:57:16 +0000 http://www.absurdintellectual.com/?p=5962#comment-4700 Nicola -- thanks for commenting. That is absolutely awful. Already, once I saw the original art project, I was getting disappointed with the commercial, but knowing that the original artist was shut out like that is even worse. High-def graphics and professional video editing can pretty it up, but 'Escape Vehicle No.6' has more soul than 'Space Chair' ever will. Nicola — thanks for commenting. That is absolutely awful.

Already, once I saw the original art project, I was getting disappointed with the commercial, but knowing that the original artist was shut out like that is even worse. High-def graphics and professional video editing can pretty it up, but ‘Escape Vehicle No.6′ has more soul than ‘Space Chair’ ever will.

]]> By: Nicola Triscott http://www.absurdintellectual.com/2009/11/30/toshibas-new-innovative-ad-was-shall-we-say-more-than-inspired-by-an-art-project/comment-page-1/#comment-4699 Nicola Triscott Mon, 30 Nov 2009 16:05:14 +0000 http://www.absurdintellectual.com/?p=5962#comment-4699 Simon Faithfull was not "absolutely part of the team" as claimed by Toshiba's marketing manager, quoted above. Simon had one meeting with Grey (Toshiba's UK advertising agency) to discuss the possibility of re-staging Escape Vehicle No 6 (originally commissioned by my company The Arts Catalyst in 2004) for his recent show at the BFI. The idea was a live public event - as was the original - that would later be shown in an edited version for TV, functioning as an artwork/advert. But Simon withdrew from negotiations early on. Clearly Grey liked the idea too much to let it go at that and went ahead and made the artwork anyway - Simon only saw the Toshiba film when people started sending him the Youtube link. We are not objecting to the re-making of an artwork as an advert per se (it could be said that this is part of how artists' new visions filter into mainstream culture), but at Toshiba's original claims of a "first" and then - when that didn't wash - that Simon was part of the team that made the ad. Simon Faithfull was not “absolutely part of the team” as claimed by Toshiba’s marketing manager, quoted above. Simon had one meeting with Grey (Toshiba’s UK advertising agency) to discuss the possibility of re-staging Escape Vehicle No 6 (originally commissioned by my company The Arts Catalyst in 2004) for his recent show at the BFI. The idea was a live public event – as was the original – that would later be shown in an edited version for TV, functioning as an artwork/advert. But Simon withdrew from negotiations early on. Clearly Grey liked the idea too much to let it go at that and went ahead and made the artwork anyway – Simon only saw the Toshiba film when people started sending him the Youtube link.

We are not objecting to the re-making of an artwork as an advert per se (it could be said that this is part of how artists’ new visions filter into mainstream culture), but at Toshiba’s original claims of a “first” and then – when that didn’t wash – that Simon was part of the team that made the ad.

]]>