Nov 302009
 

Crest’s campaign to encourage people to deliver their bad or awkward news with a toothy smile has landed it a prestigious advertising award in The Gunn Report (you have to buy the report, or I’d link to it).

Three of the Crest spots are here:

There are a ton more great ads on the oneshow.tv website, which provided the video.

(via So Sticky)

Grant Hamilton

  • http://www.absurdintellectual.com/ Amy Breen

    Brilliant. I love how in each of them, the people are skeptical and distrusting, but the smile always wins them over. Hilarious.