Crest’s campaign to encourage people to deliver their bad or awkward news with a toothy smile has landed it a prestigious advertising award in The Gunn Report (you have to buy the report, or I’d link to it).
Three of the Crest spots are here:
There are a ton more great ads on the oneshow.tv website, which provided the video.
(via So Sticky)
Grant Hamilton
One Response to “If you’ve got to say it, say it with a smile”
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Brilliant. I love how in each of them, the people are skeptical and distrusting, but the smile always wins them over. Hilarious.