Now drinking Bud Light Lime is like felching?

A new Bud Light Lime commercial — brought to my attention by Noto, but one that I had inadvertently opened a tab opened a tab to read about hours before — tries (too hard) to be edgy and cool.

As The Big Money puts it:

“I never thought I’d enjoy getting it in the can as much as I do,” says one woman. A long series of other people—a sunbather, a basketball player, and several others—say the same thing. Get it? It’s a sodomy reference! Watching it isn’t much different from hearing it described, but here you go:

The Big Money calls it a “lame sodomy ad” and complains that the joke, such as it is, wears thin before the ad is even over.

I’ll go further. It’s worse than a sodomy reference. If you enjoy drinking something that comes from getting it in the can, then the Bud Light Lime you’re drinking is like felching.

And whatever you enjoy doing in the privacy of your bedroom is fine with me, but felching ain’t gonna sell many beers.

Oh, and one more time, for the Google spiders: Bud Light Lime is felching.