Last Polaroid film and cameras being sold at Urban Outfitters, damn you hipsters

Well this sucks. According to Dazed Digital:

When Polaroid stopped production of their Instant Film in 2008, The Impossible Project purchased all the machinery and equipment at Polaroid’s Dutch factory to bring back Instant Film in 2010. Now Urban Outfitters presents a limited edition 700 hand-numbered deadstock Polaroid camera kits. The exclusive Special Edition will include one pack of Polaroid Instant Film along with one of the most sought after analog instant cameras, the Polaroid ONE600 Classic, the last Polaroid camera ever produced.

Urban Outfitters will offer additional deadstock original Type 779 Instant Film saved from the last production runs from the factory in The Netherlands, hand-selected, tested and stored at low temperatures exclusively.

Or, as BoingBoing Gadgets put it:

20th century institutions die not with a bang, but as fashion accessories for hip kids.

I really like Polaroids, and I hope the Impossible Project gets it going. Just because we have digital now doesn’t mean the old-style of photography has to die. I mean, people still paint, right? The only problem is that, with a niche market, producing a mass-product doesn’t always make sense. Polaroid film always was expensive, but it can be worth it, in my opinion.

There’s something about a Polaroid that even an instant-print digital camera doesn’t quite capture.

I will take this opportunity to point you towards the artistic work — using a Polaroid — done by a photographer who shares my name: Grant Hamilton.