I would not be surprised if the new marketing campaign launched by the Rancho Bernardo Inn eventually became the norm for the hospitality industry:
Called the “Survivor Package,” the hotel’s deeply discounted promotion lets patrons trim its standard $219-per-night rate on a sliding scale of deprivation, lowering charges with each amenity stripped from the room.
The most basic version: a room for $19 with no bed, toilet paper, towels, air-conditioning or “honor bar,” and only a single light bulb in the bathroom for safety. The next level up adds in a bed — sans sheets — for $39 a night. For a bed plus toiletries and toilet paper, the rate is $59.
Someone on a road trip, most likely, would rather fork over $20 to throw a sleeping bag on a floor of a safe room than to try and sleep in their vehicle in a sketchy truck-stop parking lot.
Not me, though. I’m thrifty (read: cheap).

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