According to design blog idsgn (bookmarked!), companies like Nabisco and General Mills are launching new, retro-inspired packages. I couldn’t be happier!
The vintage-inspired packaging, from Kraft-owned Nabisco, focuses on a clean minimal aesthetic—gone are the countless gradients, glows, and warped type. While simple, it is a breath of fresh air on supermarket shelves typically stuffed with over-designed products. A nice way to reinvent a couple of otherwise boring products.
There are a couple of other examples on the site, as well as comments from a guy named Grant who hails form the U of Manitoba. It’s not me, but that’s a weird coincidence.
Now, about the packages: Someone tell me if they’ve spotted this out in the wild? Especially in Canada?
(Via a Swidinst tweet)
Grant Hamilton
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