Whoa — congratulations to Draplin Design, one of my favourite designers! Aaron over there just spent the last few days working with a couple of other designers to come up with the new Recovery.gov logo, as well as the “Tiger” one, above.
That is a seriously awesome commission, and to think I was hemming and hawing about asking him how much to design a logo for this blog!?
By my count, since I bought socks from Aaron himself, that makes me just four degrees of separation from the leader of the free world! Me -> my socks -> Araron Draplin -> the Recovery.gov logo -> Obama!!
One of the other designers on the project was co-creator of the Obama campaign logo, Steve Juras, and he’s done this short film detailing what happened to the logo now that Obama’s not campaigning, he’s the president, and can use the actual presidential seal.
If you don’t get the “sugar water” references, just take a gander at the new Pepsi logos, which I think are awful (looks like they ran the old Pepsi logos through the “pathfinder” tool in Illustrator, but had the settings all wrong).
Grant Hamilton
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[...] wrote about my like for the new Recovery.gov logo a little while ago, and expressed my admiration for one of the [...]