Feb 282009
 

The history of the Jockey short:

Although the briefs had been put on show in the window at the Marshall Field & Co department store, its management thought it ludicrous to try and sell such skimpy items on a cold day that cried out for long johns – then the dominant form of men’s underwear – and ordered the display to be removed. They were so wrong. Before their orders could be carried out, 600 packages of Jockey shorts were sold. And 30,000 pairs were sold in the next three months alone.

The article goes on to describe the strugge between boxers and briefs, plus the emergence of hybrids like boxer-briefs and shorter trunks. Strangely, nowhere does it mention going “commando.”

PS. Before the comments section starts a’flyin’ I don’t normally just go searching for web pages about men’s underwear. But a recent comic over on dinger.ca made a pun about “tie fighters” (guys who were battling each other with neckties) and I thought I could make a related Star Wars joke about Y-wing fighters and Y-front briefs. It didn’t work out. Also, no picture on purpose. Google Images is not your friend in this instance.

UPDATE: Holy crap. More here than you could even want to know. Thanks to Wikipedia for the link.

Grant Hamilton

  2 Responses to “Ever wonder who invented tighty-whities?”

  1. Everything you ever needed to know about Canadian underwear and the role it’s played in making Canada what it is today – Honest Bob

    http://www.stanfields.com/

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